Promotional Products and Apparel

Promotional Items

Goodies for Guests: Event Swag

Goodies for Guests: Event Swag

Whether you’re hosting a summer barbecue for your employees, an elegant gala for a charity, or a product launch party – you will want to send your guests home with some goodies.

Promotional Items For Event Attendees

1. What Do They Want?

Ask yourself what your guests want and make sure it’s unique enough that everyone else isn’t also giving them away! Give your guests something they will find useful:



2. Create A Buzz

Stay in your budget and make an impact by ordering less of a higher quality product. Instead of giving everyone something that may end up in the garbage, give a few lucky people something really, really great. You can put the gift in every 5th swag bag or give them out as door prizes – like this super soft t-shirt made from organic combed ring spun cotton.

Organic Cotton Shirt.

3. Get Your Guests Connected

Include a printed card that announces an online gift, a free online membership, a coupon code for discounted online shopping, or a gift card for online purchases.”Digital swag is an emerging trend and a great way to save money, but make sure it’s easy to access and that it’s desirable enough to get people to log on.”

Another option: include a card with a QR code or your social media profiles and reward guests when they like, follow, or +1 your brand page. Or, a USB drive can be pre-loaded with your catalogue or auto-link to your website.

USB Drive

4. Earth Friendly

Guests increasingly appreciate eco-gifts and there are hundreds of ways to show them you are both innovative and earth friendly. Or, hand out the rest of the swag in a reusable tote.

5. Think Popular

Event-specific swag is a great opportunity to think in the moment and have some fun by incorporating a reference to current pop culture or trending news. It could be as simple as special edition apparel in the season’s hottest colours rather than your traditional branding.

Or, make sure guests are wearing your brand for the entire event by providing these custom conference badge holders:

Convention Badge Holders

Adapted from Erin Bury’s “5 Ways To Give Attendees What They Want” (

Contact us and we’ll help you select a promotional product that suits your business and your budget.

Extended to the end of June, Promote You is offering free setups (up to a $100 value) to newsletter subscribers on any new orders for eco conscious or recycled items.

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12 Innovative Products for 2012

Top 12 For 2012

Marketing Edge magazine recently featured the 12 top innovative products for 2012, listed below:

  1. KOKO Softspout Water BottleKOKO Softspout water bottle
  2. Water powered calculator
  3. Glass water bottle with silicone sleeve
  4. Texter gloves
  5. Retro handheld phone receiver
  6. Flavour It glass water bottle with fruit infuser
  7. Perma Frost hydra-bottle
  8. Digi Mates banana grip
  9. Identity theft guard sleeves
  10. Kegaque gas BBQ
  11. Super Spotlight power station
  12. Utk cool.logic zippered polo

Marketing Edge Magazine

Marketing Edge magazine is a fantastic resource for promotions, premiums, and incentives (the innovative products article is on page 12):

Contact us and we’ll help you select a promotional product that suits your business and your budget.

Promote You is offers exclusive promotional offers to newsletter subscribers.

promotional items newsletter

Advertising Specialty Study Highlights

ASI Study Highlights

Here are some highlights from a study conducted by the Advertising Specialty Institute (ASI) and presented at the last ASI Power Summit. The study was called The Analysis of Channel Beliefs Vs. Customer Needs in the Advertising Specialty Industry and involved 544 end-users and 834 end-buyers of promotional products. End-users were screened based upon the type of products they currently had in their possession, and end-buyers based on products they’ve purchased in the last 24 months.

Promotional Items Lifespan

More than three-quarters of respondents have had their items for more than 6 months.

marketing products - pens

Promotional Pens Are Remembered

Writing instruments, such as promotional pens, are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags. Black ink is preferred to blue ink in printed promotional pens by a 2:1 margin among end-users.

custom shopping bags and totes grocery bags

Promotional Bags and Totes Are Used Most Frequently

Among wearable’s, shopping bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. They also deliver the most impressions: Each bag averages 1,038 impressions per month. End-users preferred canvas bags and totes (85.1% and 76%).

cool coffee mugs

Promotional Mugs Used At Home More Than Expected

End-users use their promotional mugs almost equally at work (38.5%) and home (32..8%). Most popular colours for end-users surveyed were black (70%), blue (59.2%), and white (59.2%).

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