Do Promo Products Work?
“People not only keep ad specialties [promo products], they remember the advertiser… and are more likely to do business with them.”
Call me now to discuss which promo product will have the highest ROI for your business.
06
Feb
2013
2013 Catalogs: Promotional Apparel
Stormtech
Stormtech Performance Apparel has been providing durable high-quality promotional apparel since 1977.
Technosport
Technosport Canada - the source for custom brand name apparel: Nike Golf, New Balance, and more.
Brandwear
Brandwear produces high quality garments that are manufactured in Canada – when it comes to diversity programs and sustainability initiatives, Brandwear is a perfect fit.
Trimark
Trimark – designers and manufacturers of high quality sportswear.
I expect that more 2013 catalogs will be released soon, please subscribe to my monthly newsletter or like my Facebook page so you don’t miss out!
Read moreAre You Protected From Mother Nature?
Improve employee morale and productivity by rewarding them with a quality coat that will protect them from the elements.
Good customers deserve great gifts – show your special customers how much you appreciate them and they will wear your logo and marketing message around town. This type of marketing produces smiles (and referrals!).
Place your order now to get the most out of this promotional item – Fall, Winter, and Spring.
Ash City makes some of my favourite fashions for cooler climates. You can check out their 2013 catalog by clicking on the image below:
If you type the word ‘jackets’ into my online product search, you have 1,594 options to choose from. Call me instead! Take advantage of my familiarity with the catalog and my expertise so that I can help you select the right promotional product for your business and your budget. Local: 778-839-8005 Toll Free Telephone: 877-233-1530
Sincerely,
Richard
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19
Jun
2012
Goodies for Guests: Event Swag
Whether you’re hosting a summer barbecue for your employees, an elegant gala for a charity, or a product launch party – you will want to send your guests home with some goodies.
Promotional Items For Event Attendees
1. What Do They Want?
Ask yourself what your guests want and make sure it’s unique enough that everyone else isn’t also giving them away! Give your guests something they will find useful:
2. Create A Buzz
Stay in your budget and make an impact by ordering less of a higher quality product. Instead of giving everyone something that may end up in the garbage, give a few lucky people something really, really great. You can put the gift in every 5th swag bag or give them out as door prizes – like this super soft t-shirt made from organic combed ring spun cotton.
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3. Get Your Guests Connected
Include a printed card that announces an online gift, a free online membership, a coupon code for discounted online shopping, or a gift card for online purchases.”Digital swag is an emerging trend and a great way to save money, but make sure it’s easy to access and that it’s desirable enough to get people to log on.”
Another option: include a card with a QR code or your social media profiles and reward guests when they like, follow, or +1 your brand page. Or, a USB drive can be pre-loaded with your catalogue or auto-link to your website.
4. Earth Friendly
Guests increasingly appreciate eco-gifts and there are hundreds of ways to show them you are both innovative and earth friendly. Or, hand out the rest of the swag in a reusable tote.
5. Think Popular
Event-specific swag is a great opportunity to think in the moment and have some fun by incorporating a reference to current pop culture or trending news. It could be as simple as special edition apparel in the season’s hottest colours rather than your traditional branding.
Or, make sure guests are wearing your brand for the entire event by providing these custom conference badge holders:
Adapted from Erin Bury’s “5 Ways To Give Attendees What They Want” (mashable.com).
Contact us and we’ll help you select a promotional product that suits your business and your budget.
Extended to the end of June, Promote You is offering free setups (up to a $100 value) to newsletter subscribers on any new orders for eco conscious or recycled items.
20
Feb
2012
Promote You Joins ASI
Advertising Specialty Institute
Last month there was an exciting announcement in the Fresh Ideas To Grow Your Business newsletter: Promote You Promotional Items has joined the Advertising Specialty Institute. We now have access to even more fresh and fashionable promotional items!
The Advertising Specialty Institute (ASI) is the largest media and marketing organization serving promotional product suppliers, distributors, and decorators. ASI has been providing award-winning products and services to the advertising specialty and promotional products industry for over 50 years.
As a member of ASI and the PPPC (Promotional Product Professionals of Canada), Promote You Promotional Solutions has access to thousands of different items. What are you looking for?
Sign up for the Fresh Ideas To Grow Your Business newsletter for product features and exclusive deals. Share the newsletter and you could win a fantastic digital photo frame worth $150.
Read moreWhat Are The Benefits Of Promotional Products?
Using promotional products to market your brand may seem like an expensive venture, but it is a cost-effective advertising method. It can cost much less than traditional methods such as television commercials and billboards, but has a longer lasting effect.
Promotional items have a long-lasting impact: the customer thinks of your brand whenever they use it or see it.
How To Use Promotional Products
Contests, Giveaways, and Special Promotions
Giving away promotional products or offering special promotions will attract more foot traffic at trade shows and other event booths. Promotional items often draw crowds, which then attracts more people to discover your brand.
Promotional Gifts
Promotional products can be used to increase your brand’s visibility. Free gifts are a great low-cost form of advertising in a world where television ads are skipped at the press of a button.
Incentives to Participate
You can gather valuable information about your target audience and your brand by offering promotional products in return for participation in a survey or contest. People are more likely to participate when a promotional product is offered in return.
Samples or Related Products
Create market awareness for new products by giving samples or related product. Samples are a great way to add value to your brand. Giving out a related product (a free pot scrubber advertising a new dish soap, for example) adds to brand and product recall.
Drive Traffic To Your Website
Putting your company’s website address on promotional items will increase traffic to your website. This allows you to get more brand and product information to the consumer.
Build a Reputation
Raise consumer opinion of your product or brand by offering useful, high quality products as promotional items. They are often used for long periods of time, which means more people see your company’s name.
Build Strong Client Relationships
Creating promotional products used in settings that are attractive to your target audience shows them you are listening and helps reduce waste promotions. For example, if you are targeting Information Support or Information Technology sectors, USB flash drives would be a useful promotional item.
Team Building
Celebrate corporate success with your team by offering them promotional items. This shows your employees the company’s success is their success, while again, getting your brand out to the public.
Reward Performance
Show your appreciation for strong performance on your team by gifting promotional products. It builds strong staff engagement by raising morale and corporate loyalty.
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