Promotional Products and Social Media
What are people saying about your business or your brand(s)?
Businesses are becoming increasingly aware of the powerful influence social media can have on their reputation, customer relationships, and bottom line. ”Ninety percent of consumers surveyed noted that they trust recommendations from people they know, while 70 percent trusted consumer opinions posted online” (nielsen.blog.com).
Here are some ways promotional products enhance social media marketing:
It is a fact that many more people read reviews than write them. One way to motivate your customers to leave an online review of your business or ‘like’ your Facebook page is to offer an incentive with marketing products. Erik Qualman’s book Socialnomics compares this to ”when a hotel or airline asks you to fill out a suggestion card… usually with the hook of potentially winning a sweepstakes or free meal.” You could use this strategy at a trade show or job fair, announce it on your website, or print it on your invoices or receipts. It might be an incentive that is given to every participant or a reward that is given to the winner(s) of a giveaway.
Offline Promotion of Your Web Presence
Add your website, your Facebook page, your blog, or your twitter profile (or any combination that works for you) to your promotional products to increase awareness and encourage customer engagement. Invite your customers to interact with you online.
QR Codes and Promotional Products
QR codes make promotional products even more effective (and more fun!). You can link them to your website, a video, your social media pages, or even to a special promotion.
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