ASI Study Highlights
Here are some highlights from a study conducted by the Advertising Specialty Institute (ASI) and presented at the last ASI Power Summit. The study was called The Analysis of Channel Beliefs Vs. Customer Needs in the Advertising Specialty Industry and involved 544 end-users and 834 end-buyers of promotional products. End-users were screened based upon the type of products they currently had in their possession, and end-buyers based on products they’ve purchased in the last 24 months.
Promotional Items Lifespan
More than three-quarters of respondents have had their items for more than 6 months.
Promotional Pens Are Remembered
Writing instruments, such as promotional pens, are the most-recalled advertising specialty items (54% of respondents recall owning them), followed by shirts, caps and bags. Black ink is preferred to blue ink in printed promotional pens by a 2:1 margin among end-users.
Promotional Bags and Totes Are Used Most Frequently
Among wearable’s, shopping bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. They also deliver the most impressions: Each bag averages 1,038 impressions per month. End-users preferred canvas bags and totes (85.1% and 76%).
Promotional Mugs Used At Home More Than Expected
End-users use their promotional mugs almost equally at work (38.5%) and home (32..8%). Most popular colours for end-users surveyed were black (70%), blue (59.2%), and white (59.2%).
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